* * * Logo for V I N Y L & M U S I C marketplace * * *
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 230 designs de logo de la part de 35 designers. Il a choisi ce design de logo de Aeidan comme design gagnant.
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Brief de Design de Logo
Need professional logo for a new marketplace for buying & selling used vinyl records, musical instruments, audio/hifi/dj/recording equipment and (pop) culture paraphernelia (think Etsy, eBay, Discogs)
Check my instagram account to get a feel of the audience & content:
---> https://www.instagram.com/nearmintvinyl/
IMPORTANT: I need also some designs that do are NOT based on an icon of a vinyl record, but are based on the idea of marketplace / trading / buying & selling music, on nostalgia, on buying memories, of playing music / listening to music / making music... Get creative, folks!
**** UPDATE TO THE BRIEF 21/03/2016 ***
The purpose of any logo is of course to:
(1) IDENTIFY THE BRAND
NEARMINT is a europe)based peer to peer music marketplace & discovery platform, dedicated to music junkies and people who live & breathe (& make) music. It's about nostalgia, but also about taking the time to enjoy music, to relax, to discover, to share).
(2) DIFFERENTIATE FROM THE COMPETITION
we are not just an online record store. we bring people together, and create unexpected musical encounters. like finding a treasure in an old attic.
(3) CREATE MEANINGFUL ASSOCIATIONS in the minds of its customers
The brand should be associated with coolness but not with empty copycat hipsters. It should welcome people of all ages and all musical tastes, although the audience is mostly male & older than 35). Buying on Nearmint should be like giving yourself a present, maybe in a sneaky way without your wife knowing you are spending too much money on records. You are giving yourself the gift of music.
Marché(s) Cible(s)
(1) consumers: people who buy or sell used vinyl records, musical instruments, gear. Musicians, music lovers, collectors, dj's, music journalists, bands
(2) small independent record store owners.
(3) concert venues
Secteur / Type d'entité
Music Download
Texte du logo
NEARMINT or N/M (tagline: "the music marketplace")
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- logo should be easily usable as instagram profile pic (so in a ROUND context, but the logo itself should not be round, since it is will be mainly used in a straightforward straight / rectangular website design.
Bien d'avoir
- use of a headphone icon in the design
- ... but not a must, any creative idea is much appreciated :-)