Package Design for Mens Fashion Product
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Brief de Design Emballage
I need a package designed for my product called Pocket Tailor. My product is designed to help men craft pocket squares, and fits in the breast pocket of a blazer and/or suit jacket. An additional feature is that it prevents the pocket square from slipping down or out of the breast pocket.
I would like the packaging to display the functionality of the product. My vision is to have the package show a cut view of a man wearing a blazer with the focal point being the breast pocket region - with a view into the pocket (like a x-ray view) showing how the pocket tailor works. {Refer to the example attached files (PT_EX1) to see how the product looks with pocket square.} It will have a drawn version of a real pocket square and how the product works when place display in the breast pocket, and shows the top of the pocket square.
The product has tension wings that keep it in place, thus, it would be nice to point on this feature...showing that the wings flex to provide tension support. The packing should have a slim design profile and must mentions the features and benefits. Please refer to my website - www.pockettailor.net. The product does a Provisional Utility Patent.
I want the packaging to have a high-end look to it.
Packaging must haves:
Website URL
List of benefits & features
Logo
On back:
Blank space for UPC and directions
All the images attached are examples of pocket squares in a blazer and should be used for reference - finial work doesn't have to look like the attached images...I'm open to creative layouts.
The deliverable should be editable and a print ready file, and digital rendering of the package for my website.
Mises à jour
Project Deadline Extended Reason: I'm extending the deadline...due to some late updates made to my original brief. Please review my updated brief Added Thursday, March 24, 2016
Marché(s) Cible(s)
Men who wear pocket squares.
Secteur / Type d'entité
Fashion
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Showcase the functionality and features and benefits--refer to the website: www.pockettailor.net
- *I want the package to be a sleeve and box design.
- The sleeve should be 11cm x 11cm x 4cm,
- I want the sleeve to look like an enlarged cross section of a blazer, but mainly focused on the breast pocket area being the center point-as the product should sit right behind this area in the box under the sleeve. The sleeve should have 4 windows that display parts of the product below it:
- - The middle area to display the logo on the product
- -Window for top left and right of wings
- -Window for bottom opening
- **Please refer to ruff sketch I just uploaded**And sample box layout.
- Product dimensions are:
- Height: 91.47mm
- Width:117.80mm
- Thickness:2mm
- Low-profile design
- Tagline: Folds your pocket square fast and easy!
- When using product in relation to the pocket, the wings should reach the inside of the pocket edges. So scale of product to the size of breast pocket should be accurate. ***Typical breast pocket is 4 inches wide***
Bien d'avoir
- A cut out (x-ray) like view of how the product looks in the breast pocket- a graphic would have to be drawn to accomplished this.