Lencia online store- look & feel overhaul

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 2 web designs de la part de 2 designers. Il a choisi ce web design de Lauren comme design gagnant.
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Brief de Web Design
Info about our business and products can be found at the existing websites listed below. They're written with word press.
We have an online store http://lencia.cart.net.au/ . Content is managed within, and it is powered by, "myshopinabox.com.au". This page only:
- the standard design is unattractive, poorly laid out, uses colours that don't look good together, fonts that are too large, requires unnecessary scrolling, button/ next step icons aren't obvious etc so it needs a drastic overhaul in look & feel, graphic design etc:
* improve first page
* improve layout, font, font size, product positioning etc
* select a better design for buttons so they are more obvious
* make it more intuitive, easier to follow etc
* Once appropriate look & feel decided upon, design of each step from first page to order completion need to be overhauled
* add links to pages (or info from these pages) from cart not currently appearing (about us page, contact us page, terms & condition page) and apply "new" look and feel
* Pls click through the order process to familiarise yourself with the extent of the effort required
We have two other projects to progress with the winning bidder
1 http://www.lencia.com.au/store-locator/#store
* find a mapping solution that: allows non technical resources to periodically upload lists of stores (by CSV, excel etc);
* and, via software or page design, makes it clear which product the customer is searching for which product results are returned for
2 www.eff.net.au
* update with new product images
* http://www.eff.net.au/find-eff/ - mapping solution as for 1
* look & feel: site should be a slick, sexy, sophisticated, trendy marketing effort for a cool drink- but it's not.
We would also like to work ongoing with you as we further refine & develop our web strategies.
Mises à jour
Hi, clarifying a couple of points for queries that I have received:
Added Monday, October 03, 2011
Marché(s) Cible(s)
Adults 18 - 39, young, trendy, aspirational, cool
Secteur / Type d'entité
Graphic Design
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Meet the requirements above.
If you've designed slick, successful online stores before all the better