• US$490

• 108 designs

• 25 designers

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Brief de Design Emballage

I need a new design for a protein bar that my partners and I are launching for the North American and European markets.
The bar's name is "Thrust."
Given the masculine/aggressive nature of that name, we are thinking of neutralizing it with a more feminine/soft font and design. But hey - the sky is the limit. We obviously want this 20-gram protein bar to sell to a wide net (not just men but women also). So if it means having a Marvel Comic font/design (or whatever) in order to do this, so be it. I leave it up to your intelligence and experience.

ADDED ON FEBRUARY 24:

The official name of the bar is just "THRUST" (not "Thrust Protein").

We have six flavors divided into two categories, which are 1) SOFT and 2) CRUNCHY.
So, the idea is to make two similar designs for the wrapper that still distinguish themselves from each other because one is 'soft' and the other is 'crunchy.'
Then, within each category, the idea is to have three color variations, designating the three flavors in each category.

Please look at the dimensions and examples of the generic wrapper designs that we already have (and which we find too generic), which I have uploaded.

Marché(s) Cible(s)

North America - Costco, Whole Foods
Europe - Norway, Sweden, Denmark, Germany, France, Switzerland, Italy.

Secteur / Type d'entité

Nutrition

Texte du logo

Thrust

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The title is "Thrust".
• We have six flavors divided into two categories, which are 1) SOFT and 2) CRUNCHY.
• You can work on the two different types of similar-but-different designs for the "soft" and for the "cruncy." Then it's just a question of color variations for each flavor.
• The flavors are:
• SOFT: 1) strawberry, 2) Chocolate brownie, 3) Cinnamon Crunch
• CRUNCY: 1) Peanut, 2) Lemon, 3) Coconut.
• On the side or at the bottom, there should be stated:
• "20 gm protein"
• "children friendly"

Bien d'avoir

• Obvious: a design that catches the eye and inspires someone to buy the bar to eat it.
• Part of the design could include a photograph of the actual bar (you can use generic photos for that until we place a pic of the actual bar). Like 1/4th of the total surface (or even a little smaller).

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Fichiers

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