logo for new breathable undershirt brand

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Ce client a reçu 48 designs de logo de la part de 18 designers. Il a choisi ce design de logo de keis604 comme design gagnant.
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Brief de Design de Logo
I need a logo to launch a new line of breathable undershirts.
The main color should be in the dark blue tones, and 2 second color may be used. A 3rd one is ok if it makes a big difference.
The logo may be embroidered on shirts, so the simpler the better.
While i will focus initially on undershirts, the brand may expand into dress shirts.
Marché(s) Cible(s)
guys that wear undershirt under their dress shirts because they sweat and want to avoid sweat spots but don't want to be hot. Tango/Salsa/Swing dancers.
Secteur / Type d'entité
Fashion
Texte du logo
Must contain the letter L and graphics inspiring breathibility.
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- the letter L, but the letter can be abstracted or fused with the graphical elements to make it interesting.
- some graphic elements inspire breathibility, freedom of movement
- the name of the brand will go under the logo in bold all cap letters. Use Lxxxxxxx for your design.
- For the L, you can use the L-picture i uploaded. the shape is an abstraction of my undershirt. i drew it my hand, it doesn't have to look exactly like this, i am only uploading this a guideline when you draw the L
Bien d'avoir
- minimalist
- some curves but nothing ornamental like rococo style
- clean design
Ne doit pas comporter
- nothing too fussy or ornomental
- no graphics that look like a T-shirt, unless it s VERY abstract