• A$190

• 39 designs

• 16 designers

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Brief de Design Graphique

We need a logo for a start-up optical retail chain in Australia that will be co-located in Pharmacies called One Vision. Chain will carry out refraction (eye tests) and sell spectacles, contact lenses and sunglasses.

We will be using new, innovative smart phone driven, portable eye testing equipment that will give customers an 'uberesque' experience of testing their eyes under normal conditions without the need for special testing rooms and bulky conventional eye testing equipment.

Our value proposition will be professional eye care service delivered to time conscious consumers at a more affordable price, and primarily will be aimed at consumers who are price conscious and time poor. The marketing slogan is "Its all about YOO!". The acronym YOO is "Your Vision, Our Vision, One Vision"

The whole optical refraction and retail process will be supported by a software platform that will connect eye care professionals 'live' on the cloud, allowing for real time exchange of patient information for review and consultation. It will also use a dispensing 'self service' dispensing platform, minimising the need for human intervention.

Marché(s) Cible(s)

Optical Eye Care and Retail.

Secteur / Type d'entité

Optician

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo has to communicate integrity, professionalism, trust and value, keeping in mind Pharmacies will be the retail and service delivery platform, and therefore be highly visible and noticeable capturing consumer attention that optical eye testing and retail services are available in the Pharmacy footprint.

Bien d'avoir

• A design that has oomph! One Vision has ambitious plans for expansion.

Ne doit pas comporter

• Be generic and bland that lacks creativity.