Blue Is Best logo design - innovative and recognition

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Ce client a reçu 61 designs de logo de la part de 22 designers. Il a choisi ce design de logo de VGB comme design gagnant.
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Brief de Design de Logo
We need a logo design for our tag line (kinda of).
Our company is SuperPro and we develop suspensions parts (mainly bushes which are blue) for cars (Automotive Aftermaket Industry)
www.superpro.com.au
Blue Is Best came into the marketing mix recently as to increase our visibility (our competitor bushes are red or purple or black...) and awareness at a worldwide positioning.
We started a campaign (enclosed) about the BLUE STUFF and BLUE IS BEST in January 2016 and after reflection we decided that we need to create a stand alone logo that can be easily integrated with our SuperPro logo (wide or Square, both enclosed)
Design must use colour blue (SuperPro Blue) for branding
the design should communicate innovation, design, range...
LOGO REQUESTED
-Stand alone
- integrated with SuperPro Logo wide (below & on the right) - logo enclosed
- integrated with SuperPro logo square (below & on the right) - logo enclosed
Let me know if you need any more info
Mises à jour
Project Deadline Extended Reason: Short list to be decided and awaiting for late designReview and feed back will be provided on 18/02/2016 and review of logo from Monday 22/02/2016 Added Wednesday, February 17, 2016
Marché(s) Cible(s)
Primary target market: mechanics
Secondary target market: End User (car owner)
Needs to appeal to both
Secteur / Type d'entité
It Company
Texte du logo
Blue is Best
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- colour blue (yellow)
- SuperPro branding
Ne doit pas comporter
- no RED, PURPLE or BLACK
- should not be to far from the SuperPro logo for recognition