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Project beginning in New Zealand Mortgage Market Requires Hipster, Retro, Brand Identity
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 86 designs de logo de la part de 18 designers. Il a choisi ce design de logo de logoworld comme design gagnant.
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A$400
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86 designs
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18 designers
Brief de Design de Logo
We want a brand and name that instantly states what we are looking to do :
refinance your mortgage & save you money
We require a mortgage refinancing brand that encompasses all of the below goals in a manner that is :
hipster
vintage
confident
simple
fresh
warm
retro
The Brand will be used primarily in D.M and Social Media
good examples of strong brand, look & feel we like would be at the following websites...
http://mortgagesupply.co.nz/
& If you google : "hipster brands" that should give you an idea of what we are looking at for a retro cool feel in the mortgage space.
http://monocle.com/magazine/
(we have not finalized the exact name of the brand yet - & would appreciate your help)
however the most likely is
Logo : Switch
TagLine : The Mortgage Improvement Project
What we do -
"improve your mortgage / save you money"
Our team contacts clients through either D.M, Social Media, or Outbound calling....
Our Brand Print lists the following motto's
To be New Zealand’s leading mortgage improvement service, putting the most money back into the pockets of Kiwis.
No Cost
To be an ongoing Project…..Every year we want to put the most dollars back into the pockets of New Zealanders.
NZ’s leading and most talked about (in social media & geographically targeted suburbs) mortgage refinance service.
Mises à jour
Hey Designers
- the outline should now be very specific and clear around the look & feel & I will not make any further adjustments.
Added Friday, July 12, 2013
Project Deadline Extended
Reason: Final decision to be made Tuesday 23rd July, to allow for final work on designs
Added Saturday, July 20, 2013
Marché(s) Cible(s)
New Zealander's who have a home loan
Secteur / Type d'entité
Media
Texte du logo
"The Mortgage Improvement Project" - "Switch" Or other Suggestions Please
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- high quality usable Jpegs for facebook and D.M mailers
- the name in the logo or tagline
- inform the client that we improve mortgages
- must have a hipster feel to it, retro, cool look whilst retaining a professional air
Bien d'avoir
- other wording in the logo possibly outlining the potential saving to clients.
"switch" "move" etc
logo & tagline
Ne doit pas comporter
- the word re finance in the logo
should not have a banking or real estate feel to it.