Label Design for a New Alcoholized Root Beer
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Brief de Design Emballage
Create a design for a new alcoholized root beer. This is a new product category in the USA growing very rapidly. Root Beer is a popular flavor of Cola, but recently, beer manufacturers have added alcohol to it and have created a new product that has gained traction on the market at a tremendous rate.
Root Beer is vintage product that has been around for a hundred years. Consumers of this product are mostly male between the age of 30 to 45. They purchase this product for its nostalgia and vintage look and taste.
This product will be in a standard 355 mL brown bottle.
It is 5.9% abv.
The name of the product is ''Henri's Hard Root Beer''.
We have uploaded some pictures of traditional root beers to give you an idea of the feel we want our product to have and also, the bottle the product will be filled in.
Mises à jour
Project Deadline Extended
Reason: Need more time to deceide winner.
Thank you!
Dominic Lafortune
Marketing Blue Spike Inc.
Added Thursday, January 28, 2016
Marché(s) Cible(s)
Consumers are male 30-45, same market as craft beer consumers
Secteur / Type d'entité
Product
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Design must have a vintage feel to it