6 Botanicals - `Brochure Design Project

Gagnant
Contest winning design

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Ce client a reçu 33 designs de brochure de la part de 4 designers. Il a choisi ce design de brochure de Vonny Setiawan comme design gagnant.

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Brief de Design de Brochure

We have created a range of Natural & Organic Skincare that we plan on selling to the tourists that visit Australia.

We need a DL sized brochure with approx. 8 x pages designed to reflect a high end Natural & Organic skincare range.

The brand is called 'Natural Life' and the range is called '6 Botanicals'.

The point of difference with our competitors is that each product contains six unique Australian botanicals that have been chosen for their benefits to the skin. I will attach the first draft copy that was written for each product and appears on the packaging.

We also need to make space for a paragraph or two on the background or philosophy behind the ‘6 Botanicals’ brand. Why we chose these ingredients, why it is important to use natural & organic ingredients that don’t contain the harmful parabens etc.. The design should have images that refer to that fact that the product is uniquely Australian, natural & organic and should draw on the benefits that Australia is perceived as a ‘pure’, ‘clean’ and ‘natural’ environment.

I have also attached the product artwork for your reference – please note that the gold colour is gold foil. We have samples of the printed boxes and they look great. We do not have product photo's yet and will need positionals from you before we do.

We have the following products in the range. All (except the Lip Balm) contain the six Australian botanicals.

1. Lanolin Lip Balm
2. Lanolin Body Cream
3. Lanolin day cream
4. Placenta (plant) Cream
5. Placenta (plant) Serum
6. Collagen Cream
7. Collagen Serum

The featured products are the Placenta and Collagen products. The lanolin products are secondary.

We do not have images of the Lanolin Body cream or Lip balm. Please simply create positionals.

Please let me know if there is anything else you require.

Icône d'informations
Mises à jour

Project Deadline Extended
Reason: I am currently away and will be returning to the office on 10th October. Thank you.
Added Wednesday, September 28, 2011

Marché(s) Cible(s)

Customers are paying a premium so the design must reflect this.

Customers that like Natural & Organic products.

We have included gold foil in the packaging to reflect a high end product. We have also included gold foil as a large part of our target marget is Asian, in particula Chinese. In saying this, the design needs to appeal to both Western and Asian customers.

Secteur / Type d'entité

Environment


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Bien d'avoir
  • Nature images
    Beautiful lady images
    Lifestyle images

    The design should include the above features but at the same time reflect a classy, high end range.

Fichiers
Télécharger tous les fichiers - 1,9 MB
Paiements
1e place
US$320
Primes de participation x 2
US$20
Total
US$360

Date limite du projet
03 oct. 2011 09:53:35 UTC
Language