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dippity do gels packaging redesign contest
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Ce client a reçu 18 designs emballage de la part de 7 designers. Il a choisi ce design emballage de el_pollo comme design gagnant.
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C$240
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18 designs
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7 designers
Brief de Design Emballage
Objective:
To redesign the product packaging for an iconic hair gel brand "dippity do". Broad base of users, but primarily targeted to males.
Considerations:
Numbering System: dippity do gels follow a numbering system from Level 7-10 + to define gel hold levels. This is important to users.
Product Names : brand uses product names like : Sport, Sport Unscented, Wired, Power, Mega and Extra which are also used in purchase decision. Note: SPORT and SPORT Unscented should be distinguishable.
These numbers and names are both packaging elements we would keep for the consumer to maintain the purchasing cues.
Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
Labels must allow for 2 languages English and French without looking too cluttered.
Visit our site www.dippity-do.ca
Mises à jour
Project Deadline Extended Reason: Due to holiday season, we are extending the deadline for submissions. Added Monday, January 4, 2016
Marché(s) Cible(s)
Primarily male, but spans across multiple demographics. Family gel brand see design brief for additional information.
Secteur / Type d'entité
Hair
Styles de police à utiliser
Autres polices appréciées:
- leave to designers
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
- Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
- Labels must allow for 2 languages English and French without looking too cluttered.
Bien d'avoir
- New bottle and cap designs using PET plastic bottles. Use translucent colors.
Ne doit pas comporter
- Do not change the dippity do red oval logo .