Pet business needs a logo design

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Ce client a reçu 52 designs de logo de la part de 25 designers. Il a choisi ce design de logo de Hiccups Design comme design gagnant.
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Brief de Design de Logo
We need a logo design for a new pet classifieds site based in Australia called 'FindYourPet.com.au'.
The website is the only site to list rescue animals, animals from breeders, and animals from private sellers in the one place. The site will have everything from dogs and cats to birds, fish, horses - all pets, all shapes and sizes.
Brand personality:
Friendly, sociable, confident, honest, modern, relaxed and knowledgable.
A pet purchase is an emotional decision so the logo needs to feel professional to build trust, but also make the brand feel approachable and friendly and it should tap into the emotional side of the category of pet ownership. Finally, the site should feel modern and sociable as social aspects of the site will be key.
The colour palette should focus around green and/or blue. However, at this point, we are open to other suggestions also.
Logo references (some logos from other industries that appeal in terms of design):
1/ www.badoo.com - like the clean simple design, like the use of colour and shape of the logo.
2/ www.wimdu.com - like the 'fun' nature of the logo
3/ http://www.secondchancenc.org/ - for the pet space, don't mind the pawprint - but a bit limiting in terms of representing a range of animals
The logo should work with the 'com.au' added and without - i.e. 'FindYourPet' and 'FindYourPet.com.au. We are open to both upper case and lower case.
Updates
Thank you to everyone who has submitted designs. There have been so many fantastic options and we really appreciate everyone's time.
We're working off a short-list now, so most likely won't be considering any new designs.
Thanks again.
Added Wednesday, September 14, 2011
Hi all,
Thanks again for everyone's time. It's been fantastic!
We have now chosen a design.
Added Monday, September 19, 2011
Marché(s) Cible(s)
Primary audience: Mothers - 35yrs +
Secteur / Type d'entité
Pet
Texte du logo
FindYourPet.com.au
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.