Does this logo have to be strictly letters? Or can it be encapsulated in a shape?

Sounds like a really exciting project. Would you mind making your project Guaranteed for our peace of mind ) cheers

Where did the name "Hell Cowboy" come from? Does it have any particular connection to your company's mission?

Hi guys: Project is now guaranteed.  Hell Cowboy just seemed appropriate for this part of the world.
:) The logo doesn''t have to necessarily use the letters but we are in the infancy as a company and not many people know us yet.  But go for it!  :)  Awesome stuff so far.