New logo for new UK house builder

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Ce client a reçu 122 designs de logo de la part de 32 designers. Il a choisi ce design de logo de leecomeda comme design gagnant.
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Brief de Design de Logo
A logo that has a contemporary feel but displays traditional values. One that will work well on a business card, brochure, website and signboards/hoarding around a site.
The company is a speculative property developer that builds and sells bespoke designed quality houses (homes) in the South of England. With a particular emphasis on high levels of customer service and satisfaction. The business model is to provide homes of traditional (solid) construction with contemporary interiors designed for modern living.
Design Specifics: As above, a logo that speaks of traditional quality and values (but perhaps that is already captured in the name) but with a modern contemporary twist. Possibly use of clean crisp modern text/fonts. We do not want a roof or house/building shape in the logo. One idea is to incorporate a stag image or silhouette. Possibly using the Pere David deer (as a slight play on words) or just the antlers imagery. Colour preference would be navy blue mixed with pale/sky blue but open to other suggestions.
Marché(s) Cible(s)
The target market is discerning house/home purchasers and a mixture of mature downsizers (selling larger properties who now need less space), professional couples and families. Hence the need to appeal to traditional and modern with an appropriate logo.
Secteur / Type d'entité
Business
Texte du logo
Peter David Homes
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Originality, quality, ability to translate well on a variety of marketing material, clear to read and 'wow factor'
Ne doit pas comporter
- Cheap, unoriginal uninspiring design