• €120

• 80 designs

• 22 designers

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Brief de Design de Logo

Georg Fischer (http://www.georgfischer.com) is a Swiss industrial conglomerate comprising three different divisions:
1. GF Piping Systems: active in the production of piping systems (mainly fittings and valves) // http://www.gfps.com
2. GF Automotive: cast parts for the automotive industry (iron and aluminium casts) with light-weight focus // http://www.gfau.com
3. GF Machining Solutions: high precision tool machinery (EDM and high-speed milling machines) // http://www.gfms.com

All divisions jointly defined the new Strategy 2020 this year. In order to transport the message about the new Strategy 2020 to all GF employees, GF is now looking for an icon/logo to describe the most important message of the new strategy in an easy to understand way. The logo should also work in a small format e.g. as header on a Word document.

GF Design elements:
For the GF design elements please see attached document “GF_Basic_Elements_Guidelines_October14”. Especially the “sparkles” (small colored pluses) are an important element of our Corporate Design and might be useful for the logo.

Secteur / Type d'entité

Industrial

Texte du logo

Strategy 2020 (optional - does not necessarily have to be displayed in the logo)

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Styles de logo qui vous intéressent

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Styles de police à utiliser

Autres polices appréciées:

• DIN next regular or bold (optional Arial)

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo should express following vision of the new Strategy 2020:
• Deliver added value for the customer: through innovative services & complete solutions
• Elements of the strategy:
• • Profitable expansion
• • Customer focus
• • Added value
• • Higher focus on complete solutions

Bien d'avoir

• Ideas that could be built into the logo:
• • Puzzle/Circle with 3 or 4 elements that interlock with each other to describe how the three divisions (plus optional corporate as fourth element) work jointly together and support each other in reaching the goal of the new strategy. GF = one family
• • Text: “Strategy 2020” might be added optionally
• • GF sparkles as design element (optional, do not necessarily have to be displayed in the logo!)

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Fichiers

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