• US$240

• 38 designs

• 7 designers

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Brief de Design Étiquette

Our company distributes ice cream in Japan. We produce a private brand that has always been know as Annies.

However the brand design is poor and we have poor/almost zero brand recognition in the market. Currently people buy our product because it is made in NEW ZEALAND (quality) and represents very good value for money.

BUT

Going forward we want to market Annies as a 'HIGH QUALITY' icecream BRAND in Japan. We need a package label that reflects this.

We are expanding the current product range (flavour and size) of our Annie's icecream.

I think this is a great opportunity to get your design exposed in a large Asian market. We have very good distribution channels and will will sell a lot of this ice cream in Japan in the future and the Annies brand/logo will become well recognized.

Really looking forward to seeing design proposals! Thank you, any questions please ask - JRA

Marché(s) Cible(s)

Mother's 30-55 (quality ingredients and value for money)

Secteur / Type d'entité

It Company

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• 1. The brand is Annies Gold
  
  2. You are designing a logo that will be used on our 1 litre tub and 500ML pottle. Design specification files are attached*.
  *Please note: on both the 1L and 500ML tub space must be left for regulatory information. Image attached showing current regulatory information and and space on the 1L tub.
  
  3. We want to use this logo/branding as a base for all our 4 flavour varieties noted below so the design must be able to accommodate this somehow.
  
  4. Needs to have a text placeholder for Japanese translation. ie: if on the design you use text that says 'Vanilla Ice Cream' then somewhere there needs to be space for the Japanese equivalent バニラ　アイスクリーム
  

Bien d'avoir

• 1. Annies uses 100% fresh milk and cream. It would be nice to convey this somehow.
  
  2. Perhaps could include text 'Your Fresh Taste of New Zealand'
  
  3. There are 4* flavour varieties.
  Vanilla | Strawberry | Chocolate | Green Tea
  * it would be nice to have a good Annies base design/pattern which can then be modified slightly (image, colour etc maybe) to reflect each unique flavour.
  

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Fichiers

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