• A$220

• 45 designs

• 7 designers

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Brief de Design de Flyer

We need a flyer designed to promote our retail showroom to local businesses and residents.

SPECS: postcard size, double-sided
Full colour and will be printed on 100% recycled paper using 100% vegetable inks to follow our sustainable business guidelines.

ABOUT OUR BUSINESS
Honest to Goodness is a retailer, wholesaler and distributor of organic food and natural food products based in Sydney. Our range of 700+ wholefoods includes; nuts, seeds, dried fruits, cereals, grains, flours, baking ingredients, tea/coffee, snack & trail mixes and more! Our products are available in both retail and bulk quantities (ranging from 100g packs up to 5kg and even 12.5kg or 25kg bags).

WHERE TO BUY
We have an online store which delivers our products Australia wide. We also sell our products at local grower's markets around Sydney and we have a Showroom (shop) at our warehouse/office location in Alexandria, Sydney, which stocks all of our products + more!

We only recently moved to this new location and want this flyer to inform the local community about:
- Who Honest to Goodness is - what we do and what we sell
- Snapshot of our product range
- About our shop in Alexandria - where to find us, opening hours, what they can find there
- Also mention other ways they can purchase our products (online store, grower's markets)
- Encourage locals to come and shop with us, and include a space for us to place a sticker (offer special discounts etc)

Our showroom's point of difference - try and illustrate some of these in the flyer:
1. Retail range - our shop has our entire retail range of organic & natural food products available (700+ products)
2. Bulk gravity bins - a selection of products are available to purchase as much or as little as you like from our bulk gravity bins! You can "Buy in Bulk and Save" and "even BYO container to full it up with wholefood goodness!"
3. Bulk organic flours available
4. Nut Butter Machines - grind your own fresh organic nut butter!
5. Warehouse specials and exclusive Showroom products

BRANDING
- All designs must follow our branding guidelines and tone of voice, see attached
- Correct company colours must be used - see branding guidelines
- Correct company logos must be used
- Fonts we use are: Verdana, Arial and Helvetica Neue

FEEL - organic, natural, healthy, wholesome, real, earthy
Look at our website and online store to get a feel for the current branding/design, we do want to stick within our current design so nothing too far away from this.

Final Design
- Should tell someone about who Honest to Goodness is in a simple and clear way
- Inform about where to find us
- Encourage locals to want to visit/shop with us and show our points of difference
- have something quirky/different - see 'nice to have features' for recipe idea

Marché(s) Cible(s)

Main demographic is females aged 25-45. But this flyer is to appeal to everyone. Our customers are passionate about cooking, health & organics

Secteur / Type d'entité

Retail

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• 1. Honest to Goodness logo
  2. Website address (www.goodness.com.au)
  3. Showroom details:
  Honest to Goodness Showroom
  Unit D1, 46-62 Maddox Street, Alexandria Sydney
  4. Showroom opening hours:
  Monday - Thursday 9am-1pm, Fridays 9am-4pm and Saturdays 9am-1pm
  5. What products we sell - "over 700+ products in our range"
  6. What is in the Showroom - include some of the points of difference listed above
  7. Where to buy our products:
  -Online store- delivers Australia wide!
  -Alexandria Showroom
  -Grower's Markets around Sydney
  8.small space for us to place a sticker with a special offer (e.g. present this to receive 10% off your first order!)
  - Images/photos - there are some photos of the shop attached to brief plus some stock photos of products we sell - more photos on request

Bien d'avoir

• Recipe + Flyer in one:
  - one side dedicated to about Honest to Goodness, what we do/sell, our shop, contact details, room for an offer sticker
  - other side is a healthy recipe using our ingredients/foods which they can use as a recipe card
  
  Use of imagery
  - use some small images which reflects our business/shop - organic wholefoods, pantry staples, healthy food for the family, raw ingredients

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Fichiers

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