Design a logo for a new hostel!

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Ce client a reçu 47 designs de logo de la part de 25 designers. Il a choisi ce design de logo de Sugar Vector Design comme design gagnant.
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Brief de Design de Logo
PROJECT OVERVIEW
The logo will be used for the establishment of a new budget hostel. It will only be a small establishment with a 'homey' feeling slash laid-back atmosphere consisting of a few private rooms and a couple of dorms. The hostel doesn't exactly have any specific theme and will kind of look all over the place.
The logo text will be 'Oyasumi'. It means 'night' in Japanese.
OTHER
My business partner seems to have a different view on what the logo would look like... And she has the most say in making the final decision. She prefers a 'cute' logo.
Mises à jour
Thank you so much for all the submissions!
We thought that we found what we wanted by the first day but great designs kept coming in even at the very last minute. Picking the winning design is now a nightmare for us to a point that we wondered if it is possible to open a hostel bearing multiple logos. Currently, we're doing a small survey on random people to pick out which designs draws them in more and we're getting mixed results making this task even more challenging. T^T
I'm sorry we can't give feedback for all of you but we appreciate the effort in every design that came in. We plan to pick a winner by Monday (24/6). At the same time, we also decided to give out participation payments to a few designers who submitted something we wished we could use but did not use.
Thanks again and good luck with your other projects! =D
Added Friday, June 21, 2013
Marché(s) Cible(s)
Uni/college students, backpackers and anyone passing through who needs a cheap bed for the night.
Secteur / Type d'entité
Business
Texte du logo
OYASUMI
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- We're trying to avoid using a long-ass rectangular signboard so it would be nice if the logo could fit into a square.
We love the Japanese culture so it will be awesome if you could make a reference to that. How? We're not sure. Although our dorms will more or less follow the 'capsule hotel' concept with a twist. We uploaded a file picture of other establishments which inspired us to open one of our own to give you some idea on what kind of hostel we will look like.
It will be great if people can figure out from the logo that its a hostel too since we're not putting the word 'hostel' on the logo and the logo text itself doesn't mean much anyway.