Gym Company launching fitness clubs in Sub Saharan Africa looking for a smart logo

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Ce client a reçu 104 designs de logo de la part de 38 designers. Il a choisi ce design de logo de NIROJEN comme design gagnant.
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Brief de Design de Logo
We are looking for a logo for a new gym company we will be launching throughout Sub Saharan Africa. The company will be called XS Fitness. Our target will be the growing middle class in these countries. Most of the target audience will be 23-50 year old and the logo should appeal to both men and women in that age group. We want our brand to be young and fun but yet have a corporate and classy feel to it. We also feel that the logo should be simple but effective with sub Sahara Africa being the target market we would also be interested in seeing some designs with an Africa theme but bare in mind we want the logo to be simple. We like the look and feel of gyms in Gym Box (Gym company operating in the UK), similar to their gyms we will be using coloured lighting to create a funky ambiences within our gyms. We have attached some logos that we like, you will note that the logos are all very smart i.e My Indian Closest (we like the smartness of this logo, it represents both clothing and India in one logo). All the logos attached are similar the logo gives the name of the company and represent the industry they are in. Names of companies in the uploads are Indian Closet, Turn, Fishfood, Loveclip and Fuel.
Updates
Project Deadline Extended
Reason: Am changing the payment terms from refundable to committed hence am extending the date, so other designers can submit their designs
Added Monday, October 26, 2015
Secteur / Type d'entité
Fitness
Texte du logo
XS Fitness
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must be simple yet smart, logo should give a modern and funky feel. Should reprint that the company is young and in the fitness sector. Have attached multiple examples of logos we like.
Bien d'avoir
- Ideally have sort of African inspiration but not necessary,
Ne doit pas comporter
- Logo should not be complex