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Craft Flavoured Beer Family Extension Desing
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Ce client a reçu 54 designs emballage de la part de 16 designers. Il a choisi ce design emballage de BenchmarkStudioGroup comme design gagnant.
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C$475
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54 designs
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16 designers
Brief de Design Emballage
We are a Canadian craft brewery looking for the design of a new line of beer we wish to launch within an existing family of products. Our beers are high craft beers that retail for a significant price. Example, 4.49$ for 500 mL vs. 1.49$ for a 500 mL Heineken.
The line of beer that is being designed here is for a craft flavoured beer line targeted to women. This will be light tasting beers with light fruit flavors targeted to consumers who like beer but are not ready for the strong IPA which are generally found in the craft beer offerings.
The Yolande line, which is the name of this new product, is a ''cousin'' of the existing Charles-Henri Line (more info below).
Marché(s) Cible(s)
60% Females 40% Males - 21 to 40 years old
Secteur / Type d'entité
Brewery
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The products will be an INDIRECT family/line extension of the Charles-Henri line of products (design attached). There needs to be some similarities, but it cannot be too close. There are 3 main features on the Charles-Henri label (attached) : (1) the font used for the Logo; (2) the shape of the label; (3) the motif printed on the label.
- The shape of the label must be different than the current shape.
- However, the font of the logo (Charles-Henri) can be the same and the motif printed on the label can be used. Using one of these elements is sufficient to link this new brand with the Charles-Henri brand.
- The name of the product will be YOLANDE
Bien d'avoir
- The bottle, the size, the ABV will be different than for the Charles-Henri beers.
- There will be 3 flavours initially : Blueberry, Grapefruit and Raspberry.
- There needs to be a back label, but if you design, you can use the exact same information as there is currently.
Ne doit pas comporter
- We don't want any fruit pictures or designs on the labels.
