Innovative Payments Company Logo Targeting Young People

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Ce client a reçu 172 designs de logo de la part de 57 designers. Il a choisi ce design de logo de hari krishn comme design gagnant.
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Brief de Design de Logo
We need a new logo design for a Sydney based, but global, Fintech startup company called "Vwala"
We are the future of cash. We provide people the easiest way to pay and save.
This is an instant pay and save platform. So the logo needs to reflect the instant pay and save / finance / money / personal cash concepts.
Our product is a digital product, via a mobile app.
We would like to see a design that is fresh, modern, simple and very unique.
The font should be a customised font that no one else can automatically use.
Need to provide the font file and font name used
The target demographic is primarily young people aged 18 - 35 year old.
Design should be neutral in gender. Not bias to male or female.
Should be a word logo, with a symbol as optional (ideally the first letter "V" as the small square logo option / avatar option)
The colours should be either:
Green, Blue, Purple
Colour combinations should be simple with the logo having both a white background and black background colour option
The chosen primary colour requires extra shades to allow for further design for example if you make the logo green, you should provide complimentary lighter and darker shades of green for the logo (2x lighter shades + 2x darker shades + original colour = total 5 colour shades)
Files should be in Adobe Illustrator and/or SketchApp
Resolution: 320dpi or greater
Colour Profile: CMYK with Web Colour HEX codes
Marché(s) Cible(s)
The target demographic is primarily young people aged 18 - 35 year old.
Secteur / Type d'entité
Finance
Texte du logo
vwala
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Should be a word logo, with a symbol as optional (ideally the first letter "V" as the small square logo option / avatar option)
- There should be some geometry behind the design - meaning the design should have a consistent look and feel. Please refer to the Facebook and Venmo logo as examples (see attached)
- please use the Sacred Geometry template attached to help you with your logo design. Also Please read this before submitting a future design:
- http://yourtubetheme.com/2012/12/sacred-geometry-in-popular-corporate-logos/
- The colours should be either:
- Green, Blue, Purple
- DO NOT MIX COLOURS, try designing logo with different colour options.
- word should all be in lower case: vwala NOT Vwala
- Should be simple, yet unique
Bien d'avoir
- The chosen primary colour requires extra shades to allow for further design for example if you make the logo green, you should provide complimentary lighter and darker shades of green for the logo (2x lighter shades + 2x darker shades + original colour = total 5 colour shades)
Ne doit pas comporter
- No stock images!
- No standard fonts
- No fluorescent colours!
- NO MULTI COLOUR
- NO CAPITAL LETTERS