Sponsorship Green Logo Redesign: At the intersection of Sports, Entertainment and the Environment
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Ce client a reçu 184 designs de logo de la part de 35 designers. Il a choisi ce design de logo de Virgoxblu comme design gagnant.
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Brief de Design de Logo
In addition to the original submissions it has been suggested that I modify my current logo for TheSponsorshipGuy (attached). Ideas include eliminating the T and reversing the and including the man icon in green. Supporting it with some other iconography is a plus, maybe adding background shapes like a stadium icon. This way the logo is familiar to my customers of TheSponsorshipGuy, but indicates the specialization.
Logo update - redesign. Sponsorship Green evolved from a traditional sports sponsorship company (creating partnerships between sports teams, entertainment venues and companies) to focus on the ever growing number of firms in the environmental space that want to reach out to mainstream consumers. The key is to normalize sustainable behaviors and adoption of products that are good for the environment.
For years many sustainable brands have suffered from the belief that somehow only hippies and left wing types would pay extra or adopt these kinds of products. This includes a wide array of items from solar panels to green cleaners, to hybrid cars.
The fundamental theme is that everyone follows a sports team, goes to concerts and venues. When fans see solar, recycling, organic food, recycling etc. going on at a venue like these it becomes normal and not something that only "tree huggers" do.
I am looking for a logo that bridges these two worlds. For idea generation please check out my website sponsorshipgreen.com and greensportsalliance.com.
Work that demonstrates integration of this thinking is greatly appreciated an will lead to additional projects.
Art Files added are to give you an idea of my work and clients along with some historical images.
Mises à jour
Project Deadline Extended Reason: Based on feedback from Poll and individuals we need more time to find the right design. I have added more information and some specific suggestions to the brief. Please review and consider modifications or new submission if you have been eliminated or have not submitted. Thank you for your efforts they are truly appreciated. Added Friday, October 2, 2015
Marché(s) Cible(s)
Green products and services trying to reach a broad audience
Secteur / Type d'entité
Marketing
Texte du logo
Sponsorship Green Please carry over font with icon silhouette of man as letter I from TSG logo which is attached.
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must convey connection between events and environment. consider stadium or seating layouts as part of icon, consider silhouettes of fans arenas. Could add wind turbine or something other than leaves to convey "green" sustainability.
Bien d'avoir
- Prefer simplicity. Instant recognition. Perhaps include icon of stadium to imply sports and a large audience. See files added for crowds and stadia. Doesn't have to be literal.
Ne doit pas comporter
- Stereotypes of earth, planet, leaves.