• A$200

• 26 designs

• 8 designers

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Brief de Design Emballage

PREFERENCE WILL BE GIVEN TO DESIGNERS WHO CAN SUBMIT THEIR INITIAL IDEAS PRIOR TO 9.00AM FRIDAY 12TH AUGUST 2010 MELBOURNE AUSTRALIA TIME!



additonal packaging information

target market:

mothers who make their childrens lunch, people looking for a healthy alternative and a change to normal bread,



pack size

34cm length X 28.5cm width
crystal-clear, see through plastic re-sealable zip lock pack.

brand name: holy wrap
product explanation: mediterranean flat bread
product features: see below
raw product size: 22cm X 22cm SQUARE
most US products of this style are round or oval! ours will be new to the US market.
colour: pale pita bread colour
markings on bread: pale fried hotplate markings
number of pieces per pack: 8
gross weight of product 250 grams
product manufactured in melbourne australia
accreditations: kosher and halal

front of pack: good design and accreditations (KOSHER AND HALAL)

back of pack: barcode, how to wrap instructions,
US nutritional panel, ingredient list (flour, water, salt and vitamins. gluten allegen warning. oxygen absorbing sachet warning (do not eat)
company address and contact details,

3 flavours: Rye, White, wholmeal and Corn.





marketing
new product designed specificaly for the US market,
distribution: supermarkets, health food stores
retail price: USD $2.99







# New Middle Eastern style Healthy Mountain Bread Wraps. (Tortillas)
# Square flat bread sheets
# For distribution across USA
# Targetting
* Health food enthusiats
* New Age consumers
* Mothers looking for lunchbox options
* Those seeking a substitute for the traditional lunch sandwich
* These square flat bread sheets replace the traditional bread made sandwich


These products are:
# Shelf stable (minimum 6 months) without refrigeration
# Completely free of:
- preservatives
- colours
- yeast
- cholesterol
- trans fats
- hydrogenated oils
# soft and pliable, and extremely thin
# made from wheat/rye/corn flour, water and salt AND NOTHING ELSE
# organic and other options available
# manufactured in Melbourne Australia
# Kosher and Halal certified

Our proposed brand name is HOLY WRAP
# we prefer to dwell on the humourous perspectives of the name
# our product will look something like these - http://www.mountainbread.com.au/cgi-bin/index.pl?menu_id=3
and these http://www.middleeastbakeries.com.au/sorj.html

# This range is unique
in that it is without additives preservatives etc
is NOT round but square in shape
^ we wouold like to emphasise this
^ packaged in transparent zip-lock bags

Marché(s) Cible(s)

our competitors in australia. see there packs in the links below

http://www.mountainbread.com.au
http://www.menora.com.au/wv_softwraps.aspx
http://www.mebfoods.com.au/vitastic2/index.php?option=com_zoo&view=item&Itemid=204

Secteur / Type d'entité

It Company

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• 
  
  i FORGOT, THE PRODUCT IS DISPLAYED IN 2 WAYS
  
  1. ABOVE THE ZIP LOCK CLOSE TO THE TOP 2 CORNERS ARE HANGING HOLES. THE PRODUCT SWINGS FROM 2 HOOKS IN A SUPER MARKET
  
  2. THE PRODUCT IS STACKED. ONE ON TOP OF THE OTHER.
  
  IN A SHELF

Bien d'avoir

• HEALTHY, GREEN COLOURS, BROWNS, CREAMS, SOFT FONTS, LOGO OR SYMBOL? i DO NOT REALLY KNOW!

Ne doit pas comporter

• BRIGHT COLOURS! SCREAMING HEADLINES!
  
  KEEP IN MIND THE SQUARE SHAPE PRODUCT AND THE PRODUCT COLOUR WILL BE SEEN THROUGH THE CLEAR PACK