Start-up beard care company needs packaging label designed.
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Ce client a reçu 126 designs étiquette de la part de 26 designers. Il a choisi ce design étiquette de Marta Sobczak comme design gagnant.
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Brief de Design Étiquette
We are a new business called BeardEra that sells high quality and natural beard care products. We require a wrap-around label design for our first product which is beard oil. The beard oil is held in 1oz/30ml glass amber bottles. The label size in inches is: 3.83" x 3.07"
We need one design however we have 4 scents: Timberman, Firewood, Citrus Grove and Pure Crystal. So we need 4 labels each with a different scent name but with the same overall design. We are looking for a simple and eye catching design. The design should look clean, sleek and professional. We do not want the label to be clustered with information and images everywhere.
Brief:
Rules to follow:
• Colour Scheme: The label should be white with black writing.
• Font: The font used should be Maven Pro
Information that needs to be included on every label:
On the front of the label:
Name of oil: Timberman/Citrus Grove/ Firewood/ Pure Crystal, BEARD OIL, Our logo (Attached file 7), shop: www.beardera.com,
On the Back of the label:
ALL NATURAL INGREDIENTS, MAY CONTAIN ALLERGENS, MADE IN UK, FOR EXTERNAL USE ONLY, 1 fl oz/30ml, Directions: place a few drops on your hand and massage gently into your beard.
Information specific to scent (Should be placed on the back of the label):
• Timberman - Ingredients: Base Oils: Jojoba, Argan, Castor, Grapeseed and Sweet Almond Oil. Essential Oils: Sandalwood and Cedarwood
• Citrus Grove - Ingredients: Base Oils: Jojoba, Argan, Castor, Grapeseed and Sweet Almond Oil.
Essential Oils: Tea Tree, Lemon, Lime and Sweet Orange
• Firewood - Ingredients: Base Oils: Jojoba, Argan, Castor, Grapeseed and Sweet Almond Oil. Essential Oils: Cedarwood, Cinnamon and Patchouli
• Pure Crystal - Ingredients: Base Oils: Jojoba, Argan, Castor, Grapeseed and Sweet Almond Oil.
Examples of label designs that we like are attached. File 6 is one of our own designs for the front of the label. It demonstrates the simple and sleek look that we are aiming for. An Image of the amber bottle that will hold the beard oil is also attached. File 7 is an example of how we would like the information on the back to be presented.
Mises à jour
We have updated our brief, please take a look!Thanks. Added Sunday, September 13, 2015
I have added my logo in vector format (.ai). It is file number 7.
Thanks.
Added Wednesday, September 16, 2015
Marché(s) Cible(s)
Men with beards, ages 18+
Secteur / Type d'entité
Hair And Beauty
Styles de police à utiliser
Autres polices appréciées:
- Maven Pro
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.