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#LoveLomé
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Ce client a reçu 346 designs de logo de la part de 143 designers. Il a choisi ce design de logo de GE comme design gagnant.
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US$695
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346 designs
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143 designers
Brief de Design de Logo
We need a design for an African capital city that is looking to rebrand itself with a new logo in an "I Love NY" way. The objective is to attract new tourists and investors. In the seventies and eighties Lomé, the capital of Togo, was known as a hip metropolis. Now, 60% of Lomé's population is under 25 and we want to show the face of a young, dynamic city.
The hashtag is part of the logo. Because the words Love and Lomé are almost identical, save for the v and m and the accent, we want to find a way to draw a red heart placing the m above the v, so that the two words Love and Lomé merge into one. The designer will have to find a clever way to include the accent in Lomé. We would need to see the color red for the heart. The final design should communicate hospitality, positivity and love.
Texte du logo
#LoveLomé
