• US$240

• 18 designs

• 6 designers

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Brief de Design Emballage

1. The bag will look like a package of fresh cookies or doughnuts (see attached) — a fold down and re-closable top, indicating fresh goods inside. It is a thick, paper bag, not hard cardboard.

2. All bags will be white.

3. The top of the bag, that you see in light purple, may have a color strip that goes with the flavor inside, or may be a color that is part of our logo and look, or it may be eliminated altogether.

4. The "Wilford" won't change, but you are welcome to suggest alternate colors.

5. The "W" font and color inside the crest is open to suggestions and the design and color of the crest around the "W" could also be adjusted, perhaps to mimic the watercolor style mentioned below.

6. The use of watercolor-styled imagery in the design is required.

7. "FUDGE" must be large and the font and color must stand out and be memorable in some unique way, but not necessarily as shown.

6. The flavor name and appearance would change with flavors, times of year and/or people the flavor appeals to.

7. The water colored sail boats in this example are meant to support the specific flavor. We would welcome an example of how you would design the "Nantucket Sea Salt Caramel" package attached, or a flavor called "Rio Grande Caliente Cocoa". Again, watercolor imagery should be used.

8. The image of the fudge is must be large, just like the word Fudge.These two elements standing out from a distance are most important.

Marché(s) Cible(s)

U.S. adults ages 25 with particular appeal to female shoppers

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• White package. Watercolor elements. Large product image and large "FUDGE". Communication of "Only 70 calories per serving"

Bien d'avoir

• Watercolor enhancement to the crest around the "W" in the logo.

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Fichiers

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