Modern logo for CrossFit gym that captures the raw nature of CrossFit, strength and fitness

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Ce client a reçu 63 designs de logo de la part de 24 designers. Il a choisi ce design de logo de Sergio Coelho comme design gagnant.
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Brief de Design de Logo
We would like a multi-component logo for our CrossFit gym, CrossFit Casey. We need a longer design and then a shorter, abbreviated version.
We like black, light grey, dark grey, and a feature fluorescent yellow. We would be happy with just 2 colours so that printing on tshirts is easier and cheaper, but we need to have the invert of lighter and darker colour done in case we print on lighter or darker colours.
We have updated our logo from what we had previously, but it still looks a little amateurish. We want something tough, capturing strength, fitness in a modern look. We need something that we can print on tshirts, other apparel, business cards and social media that is easy to read and understand exactly what we do.
Our website and old logo can be found at www.crossfitcasey.com.au and our new logo idea is attached below.
Marché(s) Cible(s)
People who are interested in CrossFit, Strength and Conditioning, lifting weights and getting fit. Generally health conscious, competitive people aged 18-45.
Secteur / Type d'entité
Fitness
Texte du logo
CrossFit Casey
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Black/white colours able to be inversed for printing on light or dark colours. A feature colour of fluorescent yellow (colour must pop).
- Simple enough colour and design that it can be printed on a variety of medium, or on social media and still be easily understood.
- A main logo, and an optional smaller breakaway section (for example, see the sample I provided with the barbell and kettlebell with CFC that can be printed on it's own or together with the words CrossFit Casey)
Bien d'avoir
- Some of the exercises we do involve barbells, olympic lifting, power lifting, gymnastics activities like handstands, muscle ups on rings or pull-up bars, kettlebell work - one or some of these ideas could be included. We cater to both men and women.