• US$500

• 104 designs

• 48 designers

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Brief de Design de Logo

Recently News Corporation unveiled the new logo of it's entertainment and broadcast company, 21st Century Fox. Owner Rupert Murdoch says the logo "signals the promise of the 21st century." We're not convinced. Designers, let's help 21st Century Fox get a new logo that truly represents the company's "restless drive toward the future".

Background: When Rupert Murdoch announced that News Corporation would be split into two separate companies last year, it was clear that it was a only a matter of time before a new logo would eventually be unveiled. On May 9, Rupert Murdoch launched a new logo for 21st Century Fox, the parent company of well-known entertainment brands like FOX network, 20th Century FOX, FX, among dozens of other channels.

The new logo has been designed as a business to business brand mark that links together core brand elements from existing brand marks (FOX network, 20th Century FOX, FX etc) such as the moving spotlights.

Launching the new logo to his employees, Rurport Murdoch wrote:

“Today, I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.”

“Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.”

Whilst the logo is designed exclusively to be a business to business mark, the design has stirred debate in the design community.

Design Taxi noted, "the new company logo is much like a minimalistic version of production studio 20th Century Fox’s logo."

Designers have also mentioned that the new logo is very similar to content production company Odyssey Creative’s brand mark. See http://odysseycreative.com/ to decide for yourself.

Others have criticised the design for too heavily referencing the “creative” Fox heritage of the 20th century and producing a design that looks like an “old telecom logo from the early 80's”.

We agree with Under Consideration’s review: ”the logo does its job. It just happens to do it in a rather underwhelming way.”

Design a new logo!

Design 21st Century Fox a new logo and you’ll be in the running to win share in $500 cash prize! At DesignCrowd, we think our talented design community could provide a design that does more than “the job”, it matches Mr Murdoch’s brief.

Your brief is to design a logo for 21st Century Fox, the new logo design should:
- Reflect the creative heritage of Twentieth Century Fox
- ‘Signal the promise of the 21st Century’
- 21st Century Fox’s ‘restless drive toward the future’
- Provide inspiration to the organisation’s employees

Cash prizes:
1st place $250
2nd place $150
3rd place $100

Project Requirements:
1. Must include the words "21st Century Fox"
2. Use of appropriate colors - Blue, black, grey, white. Head to the organisation web page for details -
3. Feel free to completely re-interpret the logo design, or to keep it aligned with existing branding. The choice is yours. However, it will need to align and link to Fox’s other entertainment and broadcast brands.
http://www.underconsideration.com/brandnew/archives/the_future_of_fox_is_now.php

More info on the logo redesign -
http://designtaxi.com/news/357495/21st-Century-Fox-Unveils-New-Logo/
http://www.underconsideration.com/brandnew/archives/the_future_of_fox_is_now.php
http://www.theverge.com/2013/5/9/4316444/21st-century-fox-logo-revealed-by-rupert-murdoch

The Fine Print:
DesignCrowd has sponsored this community contest. Note that while the team at DesignCrowd is currently reaching out to 21st Century Fox, this contest is not officially endorsed by the organisation. The DesignCrowd winners may not be used by the organisation, but of course will still get paid!

Secteur / Type d'entité

Entertainment

Texte du logo

21st Century Fox

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The business to business brand mark should represent the aspirations of the parent company - 21st Century Fox - which owns famous entertainment and broadcast brands.
  
  Project Requirements:
  1. Must include the words "21st Century Fox"
  2. Use of appropriate colors - Blue, black, grey, white. Head to the organisation web page for details -
  3. Feel free to completely re-interpret the logo design, or to keep it aligned with existing branding. The choice is yours. However, it will need to align and link to Fox’s other entertainment and broadcast brands.
  http://www.underconsideration.com/brandnew/archives/the_future_of_fox_is_now.php

Bien d'avoir

• Needs to reference the creative heritage of the collective fox brands but look contemporary and future-focused. Designers might like to explore kinetic design and typography to convey drive, energy and the future.

Ne doit pas comporter

• This logo is not intended to replace the existing entertainment and broadcast brands such as Twentieth Century Fox and FOX Network but reflect them as the umbrella brand.

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