New Logo for a Software Company in the Real Estate Finance/Lending Business

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Ce client a reçu 50 designs de logo de la part de 25 designers. Il a choisi ce design de logo de DS Creatives comme design gagnant.
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Brief de Design de Logo
We are looking for logo designs for a company that is rebranding itself in the mortgage (real estate banking) software space.
The company specializes in writing custom software applications and interfaces primarily for the Mortgage Banking and Financial industries. They can make an existing platform better or they can create a whole new platform for a lender to use.
Fonts and colors should suggest trust, confidence, professionalism, integrity, innovation, etc. (See attached brief for overall positioning, etc.)
See http://60secondmarketer.com/blog/2015/08/26/marketing-science-behind-color/ for some interesting thoughts on colors/fonts. Blue and green seem to be good for a company like this.
Attached is a more detailed brief.
Mises à jour
First, thank you to all of you for participating in this logo design contest. The client has made a final selection and we are now looking at some alternative colors, etc. prior to awarding the job. Congratulations to DS Creatives of Romania for their winning design!
Added Thursday, October 8, 2015
Marché(s) Cible(s)
President or CEO of Mortgage Banking Division and IT Department
Secteur / Type d'entité
Business
Texte du logo
LendWorks Under: Software Consulting (as descriptor)
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.