Branding/Logo - ACTIVATE: global sportswear + technical goods
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Ce client a reçu 224 designs de logo de la part de 77 designers. Il a choisi ce design de logo de Jonpars comme design gagnant.
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Brief de Design de Logo
Required logomark for a global lifestlye/sportswear/fitness apparel brand called ACTIVATE.
(PLEASE SEE ATTACHED IMAGES FOR ADDITIONAL DESIGN DIRECDTION)
Please provide unique icons that could depict the brand. I DO NOT want to see only logos using the letters AV.
The new product line is functional, premium performance apparel comparable to that of Lululemon's quality/fit and Nike's top end product. Our immediate market is business to business sales (B2B) to fitness professionals and athletic trainers requiring performance and lifestyle clothing.
We are looking to make a bold statement with our branding. CLEAN and SIMPLE. We are not a yoga brand and do not want a feminine styling as many of the recent fitness/yoga brands have presented. Our brand needs to be relevant for men and women, as well as transcend across athletic and lifestyle.
The brand name is Activate and can include the words Sportswear, Technical Goods, Clothing, or something of your suggestion. The name was spawned from the mantra: "Activate your Life". No matter what it is that you do in sport/activity, get out and do it. Our culture is that of a motivated, healthy, traveling, and active lifestyle which will be portrayed through continued branding. Our goal is to inspire an active lifestyle among everyone we reach.
Mises à jour
Project Deadline Extended Reason: There were a few great logo submissions but I'd like to give you time to work on revisions or new logo submissions based on the feedback that was provided. Please remember, we are looking for a strong logomark to represent the brand. We will not be using AS to abbreviate the brand name. "AV" could be used in the logo design or "ACVT" to abbreviate ACTIVATE. Again, this is high performance athletic apparel and athletic uniforms for sports like Rugby. Thank you in advance for your revisions or new submissions. Added Monday, August 3, 2015
Marché(s) Cible(s)
Global market, (B2B), Men & Women, Fitness professionals, sports teams, daily wearers of active clothing
Secteur / Type d'entité
Clothing
Texte du logo
ACTIVATE or ACTIVATE Sportswear or ACTIVATE Technical Goods
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- LOGOMARK + text.
Bien d'avoir
- Inspiration/mood board, or a description of the design to understand the process/story behind the logo.