HIGH END CRAFT BEER LINE EXTENSION
Gagnant
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Brief de Design Emballage
We are planning to launch 2 new beers in a "Signature Series" line extension for the Charles-Henri craft beer line. The beer will need to use the same brand name and logo, but have a completely different packaging. The bottle will be 750 ml (picture of bottle attached) and have a different shape than the current bottle that contains 500 ml.
Marché(s) Cible(s)
High-End Wealthy Customers. Mostly males.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- High end "classy" design. This beer will be the most expensive beer in the store. It will be as expensive as wine. It needs to look expensive, elegant and formal.
- It needs to use the same logo as the current line-up.
Bien d'avoir
- We will have 2 flavours. "Belgium Quadrupel" and "Baltic Porter"
- It needs to integrate the "Signature Series" information on the front label and have the potential to add other flavours in the future.
Fichiers
Télécharger tous les fichiers - 0,7 MBJPG
750 ml bottle - blank Friday, 24 July 2015 19:37:39
vendredi 24 juillet 2015
JPG
Charles-Henri 500 ml group Friday, 24 July 2015 19:37:49
vendredi 24 juillet 2015
ZIP
Fonts Charles-Henri Friday, 24 July 2015 19:37:51
vendredi 24 juillet 2015
PDF
Charles-Henri blanche Friday, 24 July 2015 19:37:48
vendredi 24 juillet 2015
Paiements
1e place
C$295
Primes de participation x 8
C$10