Basic logo needs 'revamp'.
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 47 designs de logo de la part de 20 designers. Il a choisi ce design de logo de Hoopoe comme design gagnant.
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Brief de Design de Logo
I am working on behalf of a client who is growing and I have convinced them that their basic logo could do with a 'once over'.
The client is quite emotionally attached to the logo (aren't they all!), so wants to keep the revised logo 'regognisable'. So what we're after is a revamp. much like AT&T, UPS, BP etc (taking these ideas from: http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/
We'd like to keep it contemporary, modern, and we intedn to use it on our website (currently at: www.archwaysfostering.com/joomla) so it needs to be identifiable in many sizes (currently it's not!)
It's aimed at families and children so should look 'friendly' and not too 'corporate'.
The current logo is supposed to represent a 'person' with thier arms around someone else (like a child). This isn't immediately apparent, but maybe could be enhanced!?
The current (awful) logo is attached to the brief. The purple 'Arch' is what need sto be recognisable/retained/revamped. The rest is open to negotiation.
Marché(s) Cible(s)
Families looking to Foster, so young couples, and also children.
Texte du logo
Archways Fostering (maybe include: Raising Aspirations for a brighter Future')
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- It must be in some shade(s) of purple and/or complimentary colors.
It must be family/children friendly.
I'd like to see the logo on it's own without the Archways Fostering text and also without the tag line. To see if it stands well on it's own.
Bien d'avoir
- Maybe a 3D and 2D style?