Re-Design Logo of 20 year old company - fresh, updated look
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Ce client a reçu 93 designs de logo de la part de 34 designers. Il a choisi ce design de logo de JLG Studios comme design gagnant.
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Brief de Design de Logo
Our logo is almost 20 years old. Looking for something fresh and new. We are a professional firm offering lead generation, tele-prospecting, and high level marketing and consulting services to very high-end healthcare technology companies.... many whom are members of Fortune 500. Logo must be professional yet clean and crisp. Current logo is too "boxy" both in design and feel. Our clients work in the technology and hospital space therefore anything cutesy or whimsical is completely out. Current logo is in the green and blue area and we are open to new colors as long as they are professional and communicate a tenured company with a long standing history in healthcare and professional staff. Our company name is "NiH Research" however we are not at all affiliated with the National Institute of Health so it's important to make that distinction. Current logo can be seen at www.nihresearch.com
Our people are our best asset. After 20 years, we have client retention rate of over 90%. Clients come back year after year because they know they can access the same people and get the same reliable support they received five, ten, fifteen years ago.
We would like something that is catching yet familiar...after 20 years, we have some recognition however we can afford to branch out a good bit with something fresh and polished. Has to convey trust, knowledge and reliability.
Marché(s) Cible(s)
Large Healthcare technology companies, large technology companies, products range in the $250k and up range for services and solutions. Our clients usually have more than 100 employees but our contacts are people we have known for a long time who are bringing us in.
Secteur / Type d'entité
It Company
Texte du logo
NIH Research
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Take the logo out of the box, literally. Current logo is presented as a negative image and we want to get away from that.
Bien d'avoir
- Prefer something with a healthcare or hospital feel/association...that is why we stayed in the blues historically. Prefer to have the lowercase "i" as it puts the emphasis on our people. Not mandatory though.
- Our tag line is "Take the Lead." Would be nice to incorporate that if possible. Not mandatory. We generate leads as a function of marketing and sales support provider so "take the lead" fits in nicely with our mission.
Ne doit pas comporter
- Negative image.