• US$210

• 25 designs

• 9 designers

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Brief de Design de T-shirt

Create a national MDA Muscle Walk t-shirt design that resonates with our key demographics, embodies our brand voice, excites and entices the community to fundraise $100 (minimum to receive a t-shirt) and raise awareness through continued wear of the t-shirt after the event. Please see/review the following attachments:

Creative Brief: Guidelines for designs (i.e. audience, preferred t-shirt/copy colors, copy, etc.)
Backgrounder: Learn about our organization and MDA's National Muscle Walk event.
Logo Options: View three logo options. One must be included in the final design (separate logo files are also attached).

Thank you for your interest in creating a t-shirt design for the Muscular Dystrophy Association’s national Muscle Walk program!

Marché(s) Cible(s)

MDA Muscle Walk brings communities together — donors, partners, sponsors and volunteers — to fight back against muscle disease. In past events, the majority of participants were women:
• 65% Female
• Ages 25-54
• 59% Personal Connection

Secteur / Type d'entité

Non-Profit

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Include the MDA Muscle Walk logo (three options in separate attachment)
• Only be for the front of the shirt (national sponsor logos will be printed on the backs)
• Only include two colored inks
• Include the copy: “Bringing Strength to Life”

Bien d'avoir

• Prefer to be on a neutral colored shirt (i.e. black, white, light gray or dark gray). These colors will lend themselves to a smooth branding transition with the logo update.

Ne doit pas comporter

• The design should feel free – no boxes and/or hard lines.

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Fichiers

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