Creative Agency Needs New Identity :)

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Ce client a reçu 172 designs de logo de la part de 77 designers. Il a choisi ce design de logo de DBDesign comme design gagnant.
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Brief de Design de Logo
Hi
We're looking for a new logo for our creative design agency, specialising in print and digital media.
We are a creative design agency based in Lichfield, Staffordshire. England, established in 2002, Our full name is Straightforward Solutions Ltd but we refer to ourselves as just ‘Straightforward’.
As our name suggests, we take a straightforward approach to our work because we believe that the greatest ideas are often the simplest.
Other reasons why we like to be synonymous with our name:
straightforward: uncomplicated …..and easy to do or understand / easy to work with
straightforward: honest and frank
straight: talking / forward: thinking, facing.
straight: (english perception/terminology) reliable. forward (english perception/terminology) onward so as to make progress.
The logo need to contain the word 'Straightforward' possibly with one of the following strap lines:
A. Straightforward
Creative Design & Marketing Made Straightforward
B. Straightforward
Creative Design Agency
C. Making it…
Straightforward
D. Straightforward
…Your story told.
We would also like it to contain an abstract shape or symbol rather than something easily recognisable like an icon – maybe this could show direction or energy?
The Logo should be well balanced and be able to be replicated at small sizes eg. mobile devices, print etc.
The logo will be primarily used white out on a photographic background or out of a single colour, we're open to any suggestion of colour with the exception of orange.
Attached are some samples of logo we like – Above all it should be simple and straightforward.
Thanks for looking and good luck!
Secteur / Type d'entité
Design Agency
Texte du logo
Straightforward
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Straightforward should be one word and not be split with any spacing.
- However, as it's a long word it can be split visually by colour or font weight
Ne doit pas comporter
- No orange please