Whoosh Fitness - new global identity
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Ce client a reçu 86 designs de logo de la part de 27 designers. Il a choisi ce design de logo de S. Bala comme design gagnant.
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Brief de Design de Logo
Whoosh is a personal training and fitness product referral business. Until recently the business has existed purely as a private collective, so little is known about it outside a select group of fitness professionals. Whoosh is preparing to launch to the general public and is keen to do so with a new visual identity. The logo and colour scheme will be utilised on all mediums, particularly: website, social media, outdoor promotional signage, personal trainers uniforms and importantly a new smart phone app (which may need a unique application of the new logo but will need to look and feel like a seamless extension of the overall logo). The name of the brand originates from the dictionary interpretation of the customer promise of Whoosh as a business -- it is 'quick'. The speed and ease of delivery of Whoosh service and products is key to our success.
Marché(s) Cible(s)
25-39 year old fitness conscious people
Secteur / Type d'entité
Fitness
Texte du logo
Whoosh
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- At least one bright colour that can be the basis of our overall branding theme, maximum of two.
- Effective in mono when full color applications of the logo are not available.
Bien d'avoir
- Thought given to how the logo could be reinvented for use on a smartphone app, without materially changing the look and feel.
Ne doit pas comporter
- Anything that makes it look like a gust of wind, speeding train, etc.
- Also should NOT have "Whoosh Fitness" which is the business name, the trading name and brand is purely "Whoosh"