Craft brewer needs tshirt designed
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Ce client a reçu 99 designs de t-shirt de la part de 21 designers. Il a choisi ce Design de t-shirt de Raicho comme design gagnant.
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Brief de Design de T-shirt
                            Looking for tshirt design that incorporates an existing company logo.  LOGO FILES ARE ATTACHED BELOW. Some ideas that may work:
1. The addition of symbols of brewing ingredients (hops, barley, water, yeast), or
2. A farmer/farmgirl image/silhouette holding a pitchfork or a glass of beer (similar to the glass used in the logo), or
3. Variations of the pitchfork and/or glass image that also appear in the logo. 
I've attached a hand drawn image of a design idea.  Note that the design is not the final concept I'm asking for, but rather an idea of simple design, with a variation of elements of the company logo.  
I don't want the design to overpower the logo if they appear together. Or the logo appears on one side of the shirt, and the design on the other side. Tasteful, simple, but still eye catching and relevant. Something people will want to wear over and over again. 
I like the idea of one element of the yellow colouring as an accent to the design, with the rest grey/black and white (colour scheme similar to logo). It's ok if another colour is used that's suited to the design. 
The design should work primarily on dark coloured shirts and inverted on white shirts. 
I want to include beer's tagline somewhere: "PITSCH PERFECT PILSNER." Tagline could appear either on front with logo/design or separately on back of shirt. 
Three versions of logo attached (pdf and eps format).
                        
Mises à jour
                                                        Project Deadline Extended
 Reason: Hi all, 
Thank you very much for your submissions!  I've received some great designs to choose from. I'd like to extend the deadline for five more days, so you have until Tuesday, August 4, 2015 to submit any changes or new ideas.  Then, I'll get feedback from some friends on what they like and don't like.  Reason for the extension is I'd like to give a few designers more time to fine tune their ideas and a few days for any last minute selections to come in.  Please use this time to feel inspired!  I really like what I've seen so far.  Keep up the great work!
Cheers,
Mike
 Added Thursday, July 30, 2015
                                                    
Marché(s) Cible(s)
Mostly men, but women too (will have tshirts for both), aged 25-40, that enjoy going out, drinking beer socially, and that enjoy supporting local, small businesses.
Secteur / Type d'entité
Brewery
Styles de police à utiliser
Autres polices appréciées:
- Font used in logo is FTY SKORZHEN NCV
 
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 1. Design should incorporate existing logo.
 
Bien d'avoir
- 1. Would like "PITSCH PERFECT PILSNER", the sub-brand, to appear either within the design, or separately on the back of the tshirt.
 - 2. Would like a design that makes use of the logo's pitchfork or glass, perhaps with an image/silhouette of someone brandishing it. One idea may be the beer glass serving as a lantern.
 - 3. Would like an image that could stand on its own without the logo, once the brand becomes more recognized.
 - 4. The font used in the logo is FTY SKORZHEN NCV. Not necessary for other elements, but may be helpful in keeping things consistent.
 
Ne doit pas comporter
- Should not have a lot of colour. Blacks, whites, greys, and yellow, similar to the logo. It's ok if another colour is used that's suited to the design.