Logo for online retailer of automotive LEDs

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Ce client a reçu 20 designs graphiques de la part de 5 designers. Il a choisi ce design graphique de raph comme design gagnant.
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Brief de Design Graphique
Create new or modify existing logo. Goal is to create a memorable multipurpose logo that incorporates the company name either integral to the design or closely complementing it.
Company name is "One Way Light" which is a reference to diodes passing current in only one direction. The current logo incorporates the icon for a diode inside the outline of a classic LED with unequal leg lengths. I attempted to find a font that complemented the icon I drew.
Marché(s) Cible(s)
Automotive enthusiasts.
Secteur / Type d'entité
Automotive
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- No more than two colors plus black and be viable in grayscale.
- It should scale for use on product packaging, letterhead, and for online marketing.
- Must include an element that can be incorporated into an icon.
Bien d'avoir
- Current design utilizes the common icon for a diode as well as the outline of a 'classic' diode. Use of this is acceptable, but I am open to any alternative that presents a professional appearance.
- I like the idea of using orange in the logo. I believe it would need to be complimented or contrasted by another color. I am open to possibilities.
- Attached are images of my current logo as well as a screenshot of images that I hope can provide inspiration.
- I have no firm guidance on text style or font, but prefer simplicity, wide lines, and boldness over complexity or more elegant lines.
Ne doit pas comporter
- flowers, animals, etc