• €360

• 356 designs

• 111 designers

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Brief de Design de Logo

Who we are and what we do
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We are a boutique digital interactive shop operating in Cyprus. We are technologists, digital artists, hardcore programmers, and sociologists of the cyberspace. We employ multiple digital media such as mobile, social networks, social games and personal communication technologies to create interactive marketing campaigns that spread virally -keyboard-to-keyboard, and mouth-to-mouth.
So far, and despite our small size (our team consists of only 3 people), we have created the most successful viral campaign in Cyprus, and our clientele includes one of the largest banks in Cyprus, and all 3 major recycling companies operating on the island.

What we are not
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We are not a software development firm. Our business is not about programming code, although we code in order to bring our campaigns to life. Our business is enticing people to interact and connect. Think of us as... programmer cyber-psychologists!

What distinguishes us from the competition, and the final product should communicate
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1. Technological magic. As the quote goes, we believe that any sufficiently good technology is indistinguishable from magic. Our technologists will create any technology necessary so that we will never have to sacrifice great ideas.
2. We study the social architecture of our campaigns in great detail, in order to create successful virals. We use the social DNA of the modern web so as to create communities of fanatic users around our clients’ brands.
3. Our affordable prices.

Marché(s) Cible(s)

Our clients are medium to large businesses. However the logo should communicate youthfullness, to represent both us, and the final user of our product

Secteur / Type d'entité

Communication

Texte du logo

3minutes interactive (interactive can be smaller and below main logo, but this is not a required)

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Logo text:
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  3minutes interactive
  OR
  3min interactive
  
  Letter "m" in "minutes" can be either lower or upper case.
  
  Logo style: Typography with graphical symbolism
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  We require the following features:
  
  A. In addition to the typography, it should contain some graphical symbolism organically blended in, or surrounding the typography. The wit, elegance, and relevance of the symbolism and the way you organically include it in the typography, will be our top criterion for the selection.
  B. Please make certain the logo retains its key design features, and generally displays properly, when scaled down.
  C. Please keep it simple.
  D. Our clients are medium to large businesses. However the logo should communicate youthfullness, to represent both us, and the internet users of our digital products.
  
  Colors:
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  No particular preference. B&W or color/ color combinations.
  
  Fonts:
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  We prefer font styles that are commonly used in modern web2.0 logotypes (e.g. http://fontfeed.com/archives/the-logos-of-web-20/)
  
  Symbolism:
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  Examples:
  http://www.boredpanda.com/clever-logos-with-hidden-symbolism-part2/
  
  http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/
  
  In order for you to create the graphical symbolism, here are some rough directions. You can either choose among the following directions, combine more than one of the following directions, or… surprise us with something we have not thought of! We have no special preference towards a particular direction, so choose freely whichever inspires you!
  
  1. Humans, social networks: Our business is not coding (although we use coding to bring our campaigns to life). We use the social DNA of the web to entice people to connect and interact. We are essentially programmer cyber-psychologists. Social DNA, People, Communities, Networks.
  2. Controlling devices, usual computer interface symbolisms: mouse, keyboard, phone, various cursors (e.g. the hand, arrow and hourglass cursors)
  3. Fresh concepts and technological magic in the service of marketing: fresh concepts powered by awesome and magical proprietary technology. Freshness, magic wand, potions, test tubes, wizard’s hat, frog.
  4. Virality: explosion (tip: which also relates with countdown, thus the phrase 3minutes inherits a new meaning. Any other interpretations welcome). Buzz. Mouth-to-mouth. Keyborad-to-keyboard. Exponential spread.
  
  Slogans:
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  Feel free to be inspired by any of these alternative slogans. We have no particular preference to a specific slogan, so choose any that inspires you the most:
  Viral blasts
  Branded buzz
  Branded magic
  Magic and marketing
  Marketing digitalchemy

Bien d'avoir

• Origin of our name: The name 3minutes has no significant relation to our activities. Through your design, you can attempt to implicitly tie the literal meaning of “3 minutes” with interactive marketing – in fact, this would be a welcome surprise - however, it is not a requirement.
  
  Things you can try
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  Please do not consider the following ideas as having some priority in our heads. They are just ideas. If they inspire you, please go ahead and try them out, or simply surprise us with your own ideas!
  
  A. We have attempted to write the logo using only the number 3 (just like this one: http://38one.com/cleverblog/eight-logo-and-typeface)
  B. Connecting the 3 minutes with 3 bars of dynamite (goes well with slogan viral blasts)

Ne doit pas comporter

• Please avoid designs that make us appear as a software development firm. We are not a software development firm. Our business is not about programming code, although we code in order to bring our campaigns to life.

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Fichiers