Change-the-world-for-the-better investment company needs an inspiring logo
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 88 designs de logo de la part de 27 designers. Il a choisi ce design de logo de Rakesh Mohan comme design gagnant.
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Brief de Design de Logo
We are a small investment company called Intentional Capital. We are moving millions from the richest families to worthy causes - like clean energy innovation, early childhood education, cancer cures, to name a few - in the form of investments rather than grants. "Impact Investing" is the next generation of philanthropy that uses traditional business and investment structures to drive social, environmental and governmental change. Our clients are investors who want to vote with their dollars, stop supporting the 'bad actors' and place their investments in a way that really has a material impact on the causes they care about. In short, we find investments that not only align with our client's stated values but also enable our client's to take an active role in making positive change. The most common causes are environment, education and social justice (women/girls, impoverished).
Blue and green are great colors for investing and the environment. Hot colors, especially red, are bad.
Images/ideas that could really work are those that imply: globalness, interconnectivity, thoughtfulness/mindfulness/intention, triple-bottom-line, catalytic, positive change
It cant be too bleeding-heart, must still appeal or stray not too far from a conservative financial services image while invoking the primary notion of accomplishing a greater good.
Marché(s) Cible(s)
Kind-hearted people who just happened to have inherited or earned a ton of money and want to change the world with it.
Secteur / Type d'entité
Investment
Texte du logo
Intentional Capital
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- looking for a pleasing, inspiring, rounded image
Bien d'avoir
- color preferences are general - like blue a lot and like green with blue
Ne doit pas comporter
- do not use red or orange even as an accent color
- avoid sharp points or edges to the logo