Union Genetics, genetic testing startup in Seattle
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Ce client a reçu 141 designs de logo de la part de 35 designers. Il a choisi ce design de logo de Claris comme design gagnant.
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Brief de Design de Logo
We need a logo.
Genetic testing has exploded worldwide. It touches many aspects of advanced patient care yet it requires skills far beyond those taught to clinicians. Genetic testing is accomplished almost universally by reference laboratories…a clinic draws the blood then sends it out to the reference lab. This is time-consuming, inefficient and a huge loss of potential income for the clinic itself. The barrier to performing genetic assays in-house is the knowledge base, the equipment, and concerns with respect to liability.
Union Genetics' objective is to provide In-house genetic testing services for mid-sized or greater clinics/hospitals. The relationship should appeal to a clinic’s desire to differentiate itself from its competitors and expand its bottom line.
Specifically...We have developed a low-cost means of completing an array of genetic testing. Lower cost means it can be profitable to medium-size clinics and small hospitals. We provide the equipment, technician(s), and scientific know-how. The host clinic/hospital provides billing services. The profit is then split 50/50…simple.
Mises à jour
Project Deadline Extended
Reason: My partners and I cannot meet to finalize our pick until Tues or Wedn afternoon. Greatly appreciate all the high-quality submissions!
Added Friday, May 15, 2015
Marché(s) Cible(s)
Medium to large medical clinics and hospital systems
Secteur / Type d'entité
Union
Texte du logo
Union Genetics / Your InHouse Soution
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The terms "in-house"...we are working to trademark 'InHouse'. e.g. "Your InHouse Solution". This clearly conveys to clients that we're not your typical reference lab...we perform testing on-site. We are a partnership willing to provide the expertise and share the profits.
Bien d'avoir
- optimistic color scheme
- sense of depth/shading in the logo itself
- brighter hues with variation
- general likes - contemporary architecture, abstract art
Ne doit pas comporter
- 1. drab colors (browns) although grays could be good as an element
- 2. dated, contrasting colors e.g. red, white & blue
- 3. prefer not to have a helix motif in the logo (overused by genetics companies) although if done in a novel, creative way it could be good
- 4. No decorative scripts