• A$210

• 38 designs

• 18 designers

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Brief de Design de Logo

We need a logo design for a new short stay accommodation located in Australia's premier Wine Region, The Hunter Valley.

The property (4 bedroom, sleeps up to 10 people) is located in a quiet & scenic rural village surrounded by a national park, and is just a short drive to the country's most spectacular cellar doors and 5 star restaurants.

4 William (the address) is a destination of style, sophistication and fun times with friends and relatives surrounded by natural beauty, food & wine and history.

Refer:
https://www.pinterest.com/tiarnchris/no-4-william/
www.winecountry.com.au
https://youtu.be/2SCIBtNN3Ys?list=PLq63MgEfebYfX2-qvcp6P-fdd1rKmgB93

Marché(s) Cible(s)

The target market can be best described as groups of travellers (friends or relatives) seeking to reconnect with each other, relax and rejuvenate.

They want authentic experiences (meet the locals, try local produce etc) are discerning and with a higher than average disposable income

The person who research and book the accommodation will generally be female and aged between 25 - 65.

As per Roy Morgan Value Segments, the target markets are Visible Achievement and Socially Aware. They are described as follows:
VISIBLE ACHIEVEMENT
(approximately 17% of the Australian population)
This pattern of thinking is associated with the proof of having made it up the seemingly never ending social ladder, demonstrated by the swimming pool, the Jaguar or Mercedes and an exclusive private school education for their children. Personal recognition, higher incomes, job satisfaction and other tangible rewards of success such as travel, recreation and high quality homes, vehicles, holiday locations provide the very best of visible good living.
Visible Achievement travels frequently and spends big on holiday. As with other purchases, they look for quality and value for money in their holidays. For those with family, the holiday is a chance to spend time together doing activities with the children. They also enjoy holidays that provide the opportunity to play golf and tennis. This segment generally stays in luxury hotels, serviced apartments, and bed and breakfast accommodation.

SOCIALLY AWARE
(approximately 14% of the Australian population)
This pattern of thinking is usually associated with the highest socio-economic group in the community and is most often associated with public servants, pressure groups and politicians of all political colours. These “insatiable information vacuum cleaners” are addicted to finding out, or trying, anything that’s new or different. They don’t make decisions lightly, argue the facts and figures - but end up buying the latest, and the brightest, anyway - just because they have to have it.
Socially Aware have the highest frequency of travel amongst the Values Segments, and spend big on holidays. Frequency of overseas travel is higher than that among other segments. They travel to destinations such as Tasmania and the Northern Territory that offer the opportunity to explore and have new and different experiences. This segment enjoys planning the holiday and value flexibility, hence they book transport, accommodation and other services directly with the service provider. They enjoy boutique accommodation such as bed and breakfasts and luxury hotels. On holiday, they like to experience cultural activities, such as musical and theatre performances, and enjoy restaurants, arts festivals, wineries galleries and museums, outdoor and nature activities.

Secteur / Type d'entité

Accommodation

Texte du logo

4 William - Hunter Valley Wine Country

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Styles de logo qui vous intéressent

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Styles de police à utiliser

Autres polices appréciées:

• I don't mind, but I am a fan of Helvetica Neue is a favourite.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo design must consider;
• The target market needs,
• The country rustic with some industrial styling of the house,
• Sophistication
• Chic
• Colour palette should be neutral tones on a transparent background.

Bien d'avoir

• It would be nice to have a play on the "4" it could be "Four" or "4" or "both"
• A combination of fonts would also be good.

Ne doit pas comporter

• No grapes, no wine glasses, no images of houses, no bright colours, 1 colour.

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Fichiers

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