Border Grill, a 3-unit fast casual Mexican restaurant concept is reinventing one of their locations

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Ce client a reçu 29 designs de logo de la part de 9 designers. Il a choisi ce design de logo de BlackRoots Design comme design gagnant.
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Brief de Design de Logo
Border Grill has been in business in Marquette Michigan for almost 18 years. While we get very good marks in all the relevant social media sites (Yelp, Trip Advisor, etc) two comments that pop up are a) that we aren't "authentic Mexican" and b) that our food is bland. The current brand is very successful, so we don't want to completely overhaul all the locations. Our plan is to recreate one of the locations to a more authentic Mexican menu which will also incorporate much bolder flavors. The attached photos show a color palette that I like for the new brand. You can look at our website (www.bordergrill.net) to see our current logo and get a sense of who we are".
Updates
I don't envision the new logo actually saying Border Grill unless it is very low-key. Thanks, Dan Torres
Added Wednesday, April 15, 2015
Marché(s) Cible(s)
Young families, millenials
Secteur / Type d'entité
Restaurant
Texte du logo
BG Cantina
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- Visual cues that ties logo to original Border Grill.
- Modified version of the "Border Bird" (symbol used in Border Grill logo)