Logo Design Project for New Liquor Brand/Company
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Ce client a reçu 88 designs de logo de la part de 25 designers. Il a choisi ce design de logo de masher comme design gagnant.
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Brief de Design de Logo
We need a logo for a new liquor distillery/liquor master brand.
The logo will appear on corporate communications materials, liquor packaging (labels, secondary case pkg, etc.),
We see the brand being clean/fresh, sophisticated yet approachable, multifaceted (a logo that would work across multiple spirit lines, i.e. vodka, bourbon, tequila, etc.).
We would be open to these logo styles- wordmark, wordmark/abstract combo, or similar.
Logo color is secondary in importance as on liquor packaging, white is predominant so it stands out. However, we would possibly use more color on corporate communications, etc., so colored logos are acceptable.
The final design should allow for usage across all business areas, including bottle labels, embossed bottle stamping, premium items (caps, shirts, etc.), signage, corporate communications, etc.
Thanks for your interest in this project and we look forward to being surprised by your creativity.
Mises à jour
Hello, I have just added some images of a semi-proprietary bottle we are looking to use for the brand. We would emboss the logo on the side (either vertically or horizontally- TBD), then either use painted on/serigraphy label or pressure sensitive (depending on the final detail of the package design).
Added Thursday, March 21, 2013
Project Deadline Extended
Reason: Not getting enough ideas.
Added Tuesday, March 26, 2013
Project Deadline Extended
Reason: Holidays got in the way...and need more time for focus group.
Added Tuesday, April 02, 2013
Project Deadline Extended
Reason: Have been on Spring Break vacation for 2 weeks and haven't had the opportunity review new designs and complete decision.
Added Monday, April 15, 2013
Marché(s) Cible(s)
Target market would be consumers of other mid-upscale liquor brands, including Patron, Skyy Vodka, Maker's Mark, and other currently hip spirits.
Secteur / Type d'entité
Communications
Texte du logo
URBAN- for brand logo; URBAN DISTILLERS- for Distillery/Company
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The Logo must have oomph/appeal at the shelf level. The liquor business is a very competitive environment and the logo must reach out to a prospective purchaser and capture their attention.
Ne doit pas comporter
- While the name URBAN suggests inner city graphics such as graffiti, etc, we want the logo to appeal to all races, creeds, sex, etc. So, let's shy away from too specific of urban lifestyle please.