• US$470

• 54 designs

• 20 designers

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Brief de Design de Logo

Note: For logo working titles and detailed brief please see the attached file.

Our company provides fast, convenient and transparent micro loans to people that today are forced to use financial services from predatory lenders.
Our product will be offered through a mobile money platform (SMS/USSD style communication) but information for the product will be available also online.

The “happening” of the brand is on two platforms:
(1) Web site, where a visual logo/trademark is presented with the specific colors and “can be explained”
(2) USSD platform, where the brand is presented as a simple system text (no colour logo/trademark)
Having these specifics in mind, it is important for the brand to “speak” for the product (loan) and to present the most important USPs) – Fast, Paperless, Easily accessible, Affordable, Innovative. Considering the targeted LSMs 2-6, it is important for the name to have widely a recognizable.

Our logo needs:
(a) To be more personal rather than professional
(b) To be targeted at the economic sector rather than high earners
(c) To convey that the process for application and disbursement is quick, easy and seamless
(d) Product name/logo to be short and simple, to be able to fit on one line on a mobile phone (Smartphone or feature phone > 2 words max)
(e) To be in traditional African colors

Marché(s) Cible(s)

Please see attached file

Secteur / Type d'entité

Loan

Texte du logo

See Brief

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Please see attached file

Bien d'avoir

• Please see attached file

Ne doit pas comporter

• Please see attached file

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Fichiers