Logo Design Project

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Ce client a reçu 24 designs de logo de la part de 7 designers. Il a choisi ce design de logo de Joshua Carmichael comme design gagnant.
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Brief de Design de Logo
I require a logo in 4 versions for our startup called instafood.
This startup allows users to browse for (all available menus for restaurants) and if the restaurant allows it orders can be made. Home delivery is an option for some restaurants but is not a focus of the service.
This service is attempting to provide food orders to hungry customers no matter where they are and what device they have access to.
We are attempting to differentiate ourselves from www.menulog.com.au and www.eatnow.com.au and create a feeling of warmth and fresh good quality food - not fast food.
I require 4 variations.
Variation 1 - Full colour in sympathy of the following colours.
Variation 2 - same as number 1 but in its own self contained border.
Variation 3 - Monochrome.
Variation 4 - Monochrome reverse
Instafood is using the following colours already
Light Green - R176, G213, B15
Light latte - R247, G243, B233
Dark Latte - R164, G162, B139
Dark Grey - R82, G78, B75
WHITE
***Updated - The colours are the current colours used but we would like to see another (or more) bolder contrasting/complementary colours to really make the logo stand out.
The font on our website will be Century Gothic - the logo can use any font so long as it is sympathetic to this font
Mises à jour
Looking at the the initial designs my brief was not completely clear - i have updated the brief to hopefully make the brief clearer. We currently have colours we are using BUT extra colours that really make the logo stand out yet are sympathetic to the current colours would be good.
Added Thursday, March 14, 2013
Marché(s) Cible(s)
18 - 45 yr old, Time-poor females and Tech savvy males.
Secteur / Type d'entité
Restaurant
Texte du logo
instaFood
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Should have an extra Warm Colour (such in the red/orange/yellow tones)
Bien d'avoir
- Order fast. Eat well.