Logo Redesign to Match New Company Name - Aptilio
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Brief de Design de Logo
We are renaming our company from Myhomepayge to Aptilio. We need a logo that keeps the blue and white color scheme of our existing logo but that integrates the new name. The existing logo uses Helvetica Neue as the "my" and Myriad Pro as the "homepayge" but these need not be used going forward. The logo should include both an icon as well as a logotype name. We are building a mobile app for people who live in apartment buildings to communicate with each other and their property management. The design should reflect a very hi-tech, modern feel. The logo could possibly having something related to real estate (e.g. buildings) but that is not essential.
Marché(s) Cible(s)
We sell our services to property managers of residential real estate in the US. However, the residents who live at the properties may see it as well. It should have both a B2B and B2C appeal.
Secteur / Type d'entité
It Company
Texte du logo
Aptilio or aptilio (the name is not case sensitive - whatever looks better)
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- You must retain the existing blue and white color scheme. The logo should also have both a graphic and a text block. The existing logo uses the image of a door as the graphic and the word "myhomepayge" as the text block. The logo should lay out nicely both as a rectangle and as a square. In the past, we have used the door icon alone to fill a square and the door and name to fill the rectangle.
Bien d'avoir
- Something that relates the logo to the concept of real estate. It should also have a strong technology influence. The name of the company has two key meanings. "Apt" is short for "apartment". When you say "Aptilio" you hear something that sounds like "app" & "tilio". We like the idea that our product is an "app" that gets installed rather than being a website.
Ne doit pas comporter
- The logo should not have any other words besides "Aptilio" or "aptilio".