World famous Alaskan coffee house needs new logo

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Ce client a reçu 136 designs de logo de la part de 26 designers. Il a choisi ce design de logo de Studio 17 comme design gagnant.
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Brief de Design de Logo
We need a logo for The Black Bear. It is a well-established independent coffeehouse, bakery, and restaurant nestled in the mountains just north of the entrance to Denali National Park, Alaska. We have a great love nature (obviously!), community, the craft of coffee and fresh food. Our log cabin building is home to the community hub in this seasonal summertime adventure mecca nestled in the spine of the Alaska Range. The midnight sun is ever present, the wildflowers steak our mountainsides, the hearts grow wild and deep here. It is the seat of the last frontier.
We would like to see designs that incorporate the wilds of interior Alaska (like Mt. McKinley profile, mountains in general, Alaskan flora, spruce trees, black bears), maybe textures (like wood, block prints, water mark, brush strokes), but can be clearly replicated on lots of hip merchandise. The final design should communicate simplicity, beauty, craft and community.
SIDE NOTE: Being the owner, and an artist, I have felt a great desire to create something of my own hand. But, I have not been able to translate any of my sketches into something we LOVE as a logo. I have attached two files of my own work. Please feel free to use them in your projects, or to inspire your design. Or - make something totally different! These designs are just ideas. We have also attached our old logo for reference.
Updates
We would like to thank everyone who submitted their beautiful and creative designs to this project. It was a VERY difficult decision. We absolutely loved seeing what you all came up with. I only regret we had to choose just ONE. Kind Regards, Adam and Becki
Added Tuesday, April 7, 2015
Marché(s) Cible(s)
wanderlusty folks from every demographic: hipsters, hippies, yuppies, geriatric, foreign, local Alaskans...
Secteur / Type d'entité
Restaurant
Texte du logo
The Black Bear Denali National Park, Alaska
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Styles de police à utiliser
Autres polices appréciées:
- "countryhouse" from custom ink website
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- We want to have something that feels like Alaska. I also want people to see it and think, "I must have that on a t-shirt!"
Bien d'avoir
- In previous sketches, we have incorporated a B (or two) with a bear. If you can find something very innovative and creative to do with that, great. I would like the bear to feel simple with a touch of beauty.
- We love nature, textures of nature, rustic, details of Alaska flora, mountains (Mt. McKinley especially).
- Also nice to have: the shape of the state of Alaska.
Ne doit pas comporter
- We would prefer not to have a cheesy cartoon bear.