Receive a Bouquet. Avoid a Brickbat. Produce an innovative logo combining text and graphic elements

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Ce client a reçu 23 designs graphiques de la part de 11 designers. Il a choisi ce design graphique de Buck Tornado comme design gagnant.
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Brief de Design Graphique
We need a text-based logo for a reviews website called Bouquets and Brickbats. The logo should include two graphic elements in conjunction with the text - a "bouquet" and a "brickbat". These graphic elements will be used separately around the site to designate if a business is good (via a bouquet) or poor (via a brickbat).
The site name comes from a old English phrase that describes whether someone deserves praise or not - ie do they receive a bouquet (of flowers) or a brickbat (a bat or paddle used to "spank" someone!)
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Mises à jour
Project Deadline Extended
Reason: Further designs required.
Added Friday, March 13, 2015
Marché(s) Cible(s)
Users (n the vast majority of cases be 45 years of age or older) will be reviewing businesses in a service-based industry. They are quite often affluent and discerning, an even mix of males and females and they appreciate qualities such as diligence, responsiveness, communicativeness, professionalism, kindness, patience and care
Secteur / Type d'entité
Business
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- One or other of the graphic elements - bouquet or brickbat - will be placed against every business so must be clearly visible and distinctive when used in very small sizes and in large numbers on the same page. Must be memorable!
Bien d'avoir
- Incorporation of the design elements within the text of the logo, or else positioned around the text.
Ne doit pas comporter
- Should not be overly fussy or detailed.