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Gagnant
Contest winning design

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Ce client a reçu 11 designs de bannière de la part de 4 designers. Il a choisi ce design de bannière de Papersky comme design gagnant.

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Brief de Design de Bannière

Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates

Text : Refinance Now at 3.21%APR*

Button text: Calculate New Payment

Logo: RateMarketplace (this is required, but should be of low prominence)

Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I’d prefer it didn’t)

Tone: Credible, straightforward

Specs: 300x250, max file size 30k, swf, gif, or jpg


Suggestions:
- We have found that large prominent rates work well

-Multiple clickable elements usually better than just one

-The brand does not help conversion so should not be very prominent

-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Icône d'informations
Mises à jour

The rate is very important so the 3.21% needs to be large

Logo should be small

You may want to consider exploring a warning sign type visual to go along with the alert messaging


Added Thursday, May 26, 2011

Marché(s) Cible(s)

Homeowners

Male 40+

Secteur / Type d'entité

Mortgage


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • Required elements: (in order of importance)
    -
    Headline: ALERT – Unexpected Drop in Mortgage Rates

    Text : Refinance Now at 3.21%APR*

    Button text: Calculate New Payment

    Logo: RateMarketplace (this is required, but should be of low prominence)

    Fine print: *Terms & Conditions Apply
    -
Bien d'avoir
  • Suggestions:
    - We have found that large prominent rates work well

    -Multiple clickable elements usually better than just one

    -The brand does not help conversion so should not be very prominent

    -Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Fichiers
Paiements
1e place
US$90
Primes de participation x 1
US$20
Total
US$110

Date limite du projet
01 juin 2011 14:00:00 UTC
Language